Pranisa Worajit helps foreign companies close $250K+ deals in Thailand by bridging cultural and communication gaps. As a Cross-Border Strategic Advisor, she specializes in surfacing hidden misalignment between EU and ASEAN counterparts — the silent friction that stalls deals before they even reach the table. At Finweek KL 2026, Pranisa moderates the Bridge Track working session "From Handshake to Deal Structure."